About

Shaping the future of textiles & biomaterials by delivering scalable, sustainable innovation for brands & startups

With over 25 years of experience at the forefront of fashion, textiles, and biomaterial innovation, Aniela Hoitink bridges vision and execution to bring groundbreaking, sustainable technologies from lab to market. As a strategic yet hands-on leader, she thrives at the intersection of design, technology, and business, building scalable solutions and unlocking new opportunities for brands, startups, and investors alike.

Throughout her career, she has pioneered next-generation bio-based materials and automated production processes that transform industries — from mycelium-derived textiles to energy-generating fabrics and smart, responsive garments. She has successfully led ventures from concept to TRL 7/8, built IP-strong portfolios, secured venture and grant funding, and delivered market-ready innovations that resonate with global brands across fashion, footwear, automotive, and interiors.

Aniela’s expertise lies in identifying and creating business opportunities for (bio-based) materials, connecting developers, brands, partners, and stakeholders to deliver tangible impact. She knows how to navigate the value chain, align market needs with technological capabilities, and design seamless pathways from prototype to commercial launch.

She is passionate about shaping a future where materials and manufacturing not only meet functional and aesthetic standards, but also minimize environmental impact and maximize circularity. She builds and leads multidisciplinary teams, forge cross-industry ecosystems, and position brands as recognized innovators.

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